{"id":73103,"date":"2023-02-13T18:11:35","date_gmt":"2023-02-13T17:11:35","guid":{"rendered":"https:\/\/www.intarcon.com\/?p=73103"},"modified":"2025-08-11T14:33:36","modified_gmt":"2025-08-11T12:33:36","slug":"preservation-of-ornamental-flowers","status":"publish","type":"post","link":"https:\/\/www.intarcon.com\/en\/preservation-of-ornamental-flowers\/","title":{"rendered":"Preservation of ornamental flowers"},"content":{"rendered":"\t\t
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A flower or ornamental plant is one that is grown and marketed for decorative purposes because of its aesthetic characteristics, leaves, smell, stem… Flowers bring us away and accompany us in the most emotional moments of our lives: births, weddings, anniversaries, birthdays, and even at the funerals of our loved ones.<\/p>

Whenever we cut flowers in the field, or in a pot, we try to keep them alive, strong and colourful for as long as possible. To achieve this, most people put the flowers in water, but this only delays their wilting for a few hours.<\/p>

When we talk about the sale of flowers, one of the most important challenges facing the floristry industry is the preservation of flowers as they travel around the world. As soon as the flowers are cut from the plant, they begin a natural process of decay that spoils their aesthetic value and commercial potential. The slightest change in environmental conditions can damage the petals, thus diminishing the economic value of the flower. On the other hand, excessive cold or sudden changes in temperature can also damage the flower.<\/p>

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Why keep flowers in cold room?<\/h2>

Companies in the floriculture industry, planters, pickers and florists use refrigeration in special cold rooms to preserve and guarantee the freshness of their flowers, maintaining the quality of their floral arrangements, and thus offer the best product to their customers.<\/p>

The main reasons for keeping flowers<\/strong> are:<\/p>